1.1 Company Overview:
Premier Exterior Clean Ltd is a professional exterior cleaning company based in Cottingham, UK. The business offers a range of services including roof cleaning, pressure washing, patio cleaning, driveway cleaning, and window cleaning. Premier Exterior Clean Ltd is dedicated to providing top-notch cleaning solutions for both residential and commercial properties, ensuring that their clients’ exteriors are pristine and well-maintained.

1.2 Initial Challenges:
Despite their excellent service offerings, Premier Exterior Clean Ltd encountered several challenges:

• Low Online Visibility:
  The company struggled to rank on the first page of search engine results, making it difficult for potential customers in Corby and surrounding areas to find their services.

• Highly Competitive Market:
  The market for exterior cleaning services in Corby is competitive, with several well-established companies dominating online search results.

• Limited Digital Footprint:
  Premier Exterior Clean Ltd had a minimal presence on local directories and social media, leading to reduced organic traffic and fewer inquiries.

1.3 Why SEO Top-Up Was Engaged:
Premier Exterior Clean Ltd partnered with SEO Top-Up to enhance their online presence and overcome these challenges. They required a comprehensive local SEO strategy that would increase their visibility, attract more local customers, and ultimately drive business growth.

2.1 Defining Success:
The primary goal was to significantly improve Premier Exterior Clean Ltd's visibility in local search results. SEO Top-Up set the following objectives:

• Rank on the first page of Google for key location-based terms such as “roof cleaning Corby” and “pressure washing Corby.”

• Double organic website traffic within the first six months.

• Increase local inquiries and bookings through improved search engine visibility and targeted content.

• Strengthen the local brand presence by optimizing their Google My Business profile and improving local citations.

2.2 Key Performance Indicators (KPIs):
To measure success, the following KPIs were established:

• Keyword Rankings:
  Track the ranking positions of targeted keywords on Google.

• Organic Traffic:
  Measure the increase in website visitors coming from organic search.

• Conversion Rate:
  Monitor the rise in inquiries and bookings generated through organic traffic.

• Local SEO Metrics:
  Assess the performance of the Google My Business profile, including clicks, calls, and direction requests.

3.1 Comprehensive Keyword Research:
SEO Top-Up conducted detailed keyword research to identify the most relevant search terms for Premier Exterior Clean Ltd. The process included:

• Competitor Analysis:
  Evaluated the keywords that competitors in Corby were ranking for to identify opportunities.

• Search Intent Focus:
  Prioritized keywords with high commercial intent to attract potential customers ready to engage with Premier Exterior Clean Ltd.

• Local Targeting:
  Emphasized location-specific keywords to capture searches from the Corby area.

3.2 On-Page SEO Optimization:
SEO Top-Up implemented several on-page optimization strategies to align the website content with the target keywords:

• Content Revision:
  Updated website copy to include targeted keywords and improve relevance for search queries.

• Meta Tags Optimization:
  Refined meta titles, descriptions, and headers to better reflect the services and improve click-through rates.

• Image Alt Text and Internal Linking:
  Improved SEO through optimized image alt texts and strategic internal linking.

6.1 Initial Obstacles:
Premier Exterior Clean Ltd faced challenges such as inconsistent Name, Address, Phone (NAP) information across online directories, outdated citations, and a lack of quality backlinks.

6.2 Innovative Solutions:

• Citation Audit and Correction:
  SEO Top-Up conducted a thorough audit to correct NAP inconsistencies and remove outdated listings.

• Local Link-Building Strategy:
  Implemented a targeted link-building campaign to acquire high-quality backlinks from local, relevant websites.

• Enhanced Local Listings:
  Optimized Google My Business and other local directories to boost visibility in local searches.